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Smartlook has been a go-to choice for many in deciphering user behavior. However, as with any tool, it has its limitations that can pose challenges for seasoned professionals. Issues such as the absence of funnel analysis features, programming requirements for event tracking, and limited quantitative analysis capabilities have prompted users to seek alternative solutions. In light of this, we present eight top-notch alternatives to Smartlook for a comprehensive user behavior analysis.

1. ONWORK: ELEVATING USER ANALYTICS TO NEW HEIGHTS

As a stellar alternative to Smartlook, onWork emerges as a leading website analytics tool. onWork provides a rich feature set, including heatmaps, session recordings, a feedback widget, and on-site surveys.

Key Features of onWork:

  • Website Heatmaps: Automatically captured for detailed analysis.
  • Session Recording: Captures every user session effortlessly.
  • Feedback: Integrated into the free plan for valuable insights.
  • Surveys: Included in the free plan for comprehensive feedback.
  • Free Plan: Available for up to 4,500 pageviews/month, no credit card required.
  • Price: Paid plans starting at $9/month, with a 14-day free trial.

Installing onWork’s code snippet initiates automatic session recording, allowing you to define events, create heatmaps, and gain valuable insights into user behavior without the hassle of manual management.

Benefits of onWork Over Smartlook:

  • No manual session recording management.
  • Seamless integration of feedback or survey responses with user recordings.
  • Advanced features like automatic rage click detection and real-time analytics.

2. FULLSTORY: UNLEASHING DIGITAL EXPERIENCE INTELLIGENCE

In the realm of user behavior analysis, FullStory emerges as a formidable alternative to Smartlook. Offering advanced tools for replaying user sessions and analyzing funnels, FullStory provides a robust solution for enterprises.

Key Features of FullStory:

  • Website Heatmaps: Automatically generated for comprehensive analysis.
  • Session Recording: Captures user sessions for in-depth insights.
  • Feedback: Included in the free plan for user opinions.
  • Surveys: Integrated into the free plan for comprehensive feedback.
  • Quantitative Analysis: Extensive capabilities for funnel analysis and mobile app analysis.
  • Price: Free plan available, paid plans starting at $9/month, with a 14-day free trial.

3. CONTENTSQUARE: CRAFTING DIGITAL EXPERIENCE ANALYTICS CLOUD

At the heart of a successful e-commerce strategy lies the visibility of products. onWork.ai’s heatmap insights become the guiding compass for optimizing product placements. Through an exploration of visual elements, businesses can strategically position key products on homepage and category pages. The result is a captivating product showcase that not only attracts user attention but also significantly contributes to driving conversions.

4. VWO: OPTIMIZATION FOR CONVERSION RATE PROFESSIONALS

VWO, a conversion rate optimization (CRO) platform, presents a feature-rich alternative to Smartlook. With a focus on improving user experience metrics and conversions, VWO offers a wide array of capabilities.

Key Features of VWO:

  • Website Heatmaps: Visualizes user interactions for efficient analysis.
  • Session Recording: Captures user sessions for detailed examination.
  • Feedback: Integrates feedback tools for user opinions.
  • Surveys: Integrated into the platform for comprehensive user feedback.
  • Testing Capabilities: A/B, multivariate, and split URL testing for CRO professionals.

Pricing: 30-day free trial available, pricing details upon request to their sales team.

5. CRAZY EGG: A SUITE FOR WEB ANALYTICS AND CRO

Crazy Egg steps in as a robust alternative to Smartlook, offering a suite of features for web analytics and conversion rate optimization (CRO).

Key Features of Crazy Egg:

  • Website Heatmaps: Visualizes user interactions for insightful analysis.
  • Session Recording: Records user sessions for detailed examination.
  • Feedback: Integrated feedback tools for user opinions.
  • Surveys: Integrated for comprehensive user feedback.
  • A/B Testing: Provides tools for A/B testing.
  • Price: Plans start at $24/month, billed annually, with a 30-day free trial.

6. MOUSEFLOW: UNVEILING USER BEHAVIOR INSIGHTS

Mouseflow, a SaaS tool, joins the ranks of Smartlook alternatives, providing valuable insights into visitor behavior through features like heatmaps, session replays, and conversion funnels.

Key Features of Mouseflow:

  • Website Heatmaps: Visualizes user interactions for insightful analysis.
  • Session Recording: Captures user sessions for detailed examination.
  • Feedback: Integrated feedback tools for user opinions.
  • Surveys: Integrated for comprehensive user feedback.
  • Form Analytics and Conversion Funnels: Provides detailed insights for optimization.

Pricing: Free plan available for up to 500 recordings/month, paid plans starting at $24/month with a 14-day free trial, no credit card required.

7. CLARITY: MICROSOFT’S OPEN-SOURCE ANALYTICS TOOL

Clarity, an open-source behavior analytics tool from Microsoft, offers an intriguing alternative to Smartlook. With features like session recordings, heatmaps, and automated insights, Clarity is a free option for unlimited recordings and websites.

Key Features of Clarity:

  • Website Heatmaps: Visualizes user interactions for insightful analysis.
  • Session Recording: Captures user sessions for detailed examination.
  • Automated Insights: Provides automatic insights into user behavior.
  • Integration with Google Analytics: Enhances analytics capabilities.
  • Price: Clarity is a free open-source tool with no paid plans.

8. PLERDY: TAILORED SOLUTIONS FOR WEBSITE ANALYTICS

Plerdy emerges as a cost-effective alternative to Smartlook, offering solutions for various website analytics use cases, including quantitative website analytics, user behavior analysis, and SEO.

Key Features of Plerdy:

  • Website Heatmaps: Visualizes user interactions for insightful analysis.
  • Session Recording: Captures user sessions for detailed examination.
  • Feedback: Integrated feedback tools for user opinions.
  • Surveys: Integrated for comprehensive user feedback.
  • Price: Paid plans starting at

$23/month, with a 14-day free trial. There are different plans based on which features you want to use.

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