In the ever-evolving landscape of digital marketing, gaining profound insights into user behavior has transcended from being a mere advantage to an absolute necessity. Dispelling the notion of formulating strategies based on instincts, savvy marketers recognize the indispensable role of comprehensive user research. In this immersive journey through the realm of user behavioral analysis, we aim to underscore the pivotal importance of heatmaps—dynamic tools that provide visual representations of user interactions. Join us as we unravel the top 10 free website heatmap tools poised to redefine and elevate your digital strategies.
1. ONWORK.AI #1 WEBSITE HEATMAP TOOL
Embark on a transformative journey with onWork.ai, the undisputed #1 Website Heatmap Tool. Elevate your digital strategies with real-time insights, pattern detection, and user experience optimization. Boasting a stellar reputation, onWork.ai stands out with its comprehensive suite of tools designed to decipher user behavior. Unleash the power of AI-driven analytics that goes beyond the conventional, providing unparalleled depth and precision. With a user-friendly interface and a commitment to excellence, onWork.ai offers a seamless experience, starting your analytics expedition with a stellar free plan. Illuminate the path to success with onWork.ai—the epitome of heatmap excellence.
Additional Features of onWork.ai:
- Session Recording
- A/B test SEO Reports
- Cross-Device Tracking
- Real-time User Insights
- AI-Powered Analytics
- Conversional Funnel
Delve into onWork.ai’s offerings with its free plan ( No CC details required).
2. VWO INSIGHTS
VWO Insights distinguishes itself as a robust user behavioral analysis tool, boasting a comprehensive suite of features, including powerful heatmaps. Even in its free starter plan, VWO Insights allows unlimited heatmap analysis, click maps, and cross-device tracking.
Observation from VWO Insights:
- Identified low conversion rates due to missing asterisk marks on mandatory fields.
- Discovered that the Free Trial CTA was below the fold, potentially leading to low conversion rates.
- Uncovered the lack of product linkage in the marketplace domain, hindering traffic to revenue pages.
Ready to embark on your user research journey? Explore VWO Insights with a free trial.
3. MICROSOFT CLARITY
Microsoft Clarity steps into the arena with an array of visitor behavioral tools, and the best part? It’s absolutely free forever! With click maps, scroll maps, and area heatmaps, Microsoft Clarity provides valuable insights into user engagement.
Limitations:
- Doesn’t analyze heatmaps for interactive elements like pop-ups.
- Unable to view heatmaps for web pages requiring login or having dynamic URLs.
Delve into Microsoft Clarity’s offerings with its free plan.
4. HOTJAR
Hotjar is one of the impressive website heatmap tools, supporting scroll maps, clickmaps, and cross-device viewing. While easily shareable, Hotjar lacks the feature of jotting down observations. The absence of note-taking may limit sharing insights within a team.
Free plan: Up to 35 daily sessions.
Embark on your user research journey with Hotjar’s free basic plan.
5. SMARTLOOK
SmartLook takes user behavioral research to the next level by enabling the analysis of clickmaps, movement heatmaps, and scroll maps. Cross-device viewing is available in the free version, but sharing and downloading heatmaps are restricted.
Key features:
- Events
- Session recording
- Funnels
- Crash reports
Optimize your user experience with SmartLook’s free plan.
6. MOUSEFLOW
Mouseflow offers an advanced heatmap feature set, including click, scroll, movement, geo, and attention maps. The tool goes the extra mile by providing friction scores to highlight areas that visitors find challenging to interact with.
Additional features:
- Session replay
- Funnels
- Forms
- User feedback
Harness the power of Mouseflow’s free plan with 500 recordings every month.
7. LUCKY ORANGE
Lucky Orange provides dynamic heatmaps that cover static and dynamic elements like modals and pop-ups. The tool allows deep segmentation for analyzing visitor behavior across different traffic sources and marketing campaigns.
Other features:
- Sessions recordings
- Surveys
- Conversion funnels
- Form analytics
- Live chat
Explore the capabilities of Lucky Orange’s free plan supporting 500 page views per month.
8. FULLSTORY
FullStory enables tracking mouse movements and analyzing heatmaps, scrollmaps, and clickmaps. The tool supports session replays, allowing you to step into visitors’ shoes and identify problems they face on your website.
Key feature groups:
- Product analytics
- Complete Data Capture (DX Data Engine)
Get started with FullStory’s free trial offering up to 5,000 sessions.
9. INSPECTLET
Inspectlet offers eye-tracking heatmaps, click heatmaps, and scroll heatmaps on its free plan. The tool allows capturing videos of website visitors, providing a comprehensive view of their interactions.
Additional features:
- A/B testing
- Feedback tools
- Form analytics
- Error logging
Discover Inspectlet’s free plan with 25,000 page views per month.
10. CRAZY EGG
Crazy Egg is renowned for its heatmap tools, offering insights through scrollmaps, clickmaps, and user recordings. The tool excels in providing actionable insights for improving website usability.
Additional features:
- A/B testing
- User recordings
- Snapshots
- User feedback
Unlock the potential of Crazy Egg’s free trial with a 30-day trial period.
*Co-Created by Gen AI
