Gurgaon-based serial tech entrepreneur Maneet Singh announced his latest venture, onWork.ai, an AI-powered, user behavioral tracking and analytics platform designed to help businesses make better decisions through simplified, intelligent insights.
Entirely bootstrapped, onWork.ai is built on a simple mantra:
“Analyze. Optimize. Maximize.”
In Singh’s own words, “Analyze the User, Optimize the Growth, and Maximize the Success.”
The platform offers website owners a clean, intuitive dashboard that helps track real-time user activity, visualize traffic on a live map, view full session recordings, generate heatmaps, track QR codes, and even invite team members for collaborative access—no technical learning curve required.
Joining Singh in this mission is Jatin Sethi, co-founder and CMO at onWork.ai, and also the current Chief Marketing Officer across Singh’s umbrella of companies under All Friends Studio. While Sethi leads digital strategy and communication, Singh heads tech and business development as CEO.
The duo isn’t new to the startup grind. Having earlier built ventures like Goo Goo Games and Iconic Bots, the COVID wave forced them to make some hard pivots. But instead of stepping away, they doubled down. Over the years, Singh gained industry-wide recognition—earning titles like “30 Under 30 – Tech Entrepreneurs (Entrepreneur India, 2022)” and being named among India’s Top 100 Emerging Leaders. Their venture All Friends Studio was also recognized as One of the Top Emerging Tech Companies in India, 2023.
onWork was born from the technical and learning curve of the digital marketing world. Singh realized that business owners often juggle multiple tools—each with its own learning curve—just to understand how users interact with their websites. With onWork.ai, they’ve built a tool that removes this complexity and adds intelligence. Their in-house AI guides users on what matters most—like which visitor behaviour needs attention, what content is performing, and why certain patterns are driving conversions (or not).
“The aim was to build something that feels effortless,” Singh explains. “You just drop a script in your website’s header, and boom—you start seeing real-time behavior, get daily reports, and start understanding your growth levers instantly.”
Singh further states that even without any marketing campaigns or paid outreach, the platform is already clocking a significant traffic for the past couple of days, and is actively running on over 15+ selected pilot websites, mostly from their existing All Friends Studio clients and close network. Clients have reported a reduction of nearly 80% in turnaround time for key actions, and 30–40% savings in operational costs by cutting out redundant tools.
Currently in beta, Phase 1 of the platform includes features like:
- AI assistant
- Session recordings
- Heatmaps
- Live traffic maps
- Daily behavioral reports
- QR code generator & tracking
- Team Collaborations
Looking ahead, Singh envisions onWork becoming an all-in-one ecosystem for digital growth—adding tools like AI content generation, voice-based search, on-page SEO audits, mobile app analytics, automated email marketing, social media scheduling, custom form builders, and even anomaly detection via AI. Most importantly, Singh promises that the platform will always offer a free tier, and maintain pricing significantly lower than any existing alternatives in the market.
The venture is now gearing up to raise its first seed investment round, and Singh is clear on his intent: “We are in an early stage of development, a 100% YES, but we’ve built something powerful, useful, and insanely scalable and with all the feedback that we are getting from the market and our client we are very confident on WHY this tool is needed and HOW can it help a business. And now, we’re looking for partners who see the vision and want to grow with us. We’re open to early strategic investments, and YES – we’re offering generous equity for the right people.”
With a sharp product, a focused team, and early traction that speaks for itself, onWork.ai stands at the edge of something big – building the future of behavioral analytics, one user insight at a time.
Check out the platform at https://app.onwork.ai
